Beverage Category

Beverages encompass a wide range of drinks consumed for hydration, nutrition, and enjoyment, including water, tea, coffee, soft drinks, and alcoholic options like beer and wine. The global beverage market is driven by innovations in flavors, health-focused ingredients, and sustainable packaging. Key trends highlight the rise of plant-based drinks, functional beverages with added vitamins, and low-calorie or sugar-free alternatives. Consumption patterns vary by region, influenced by cultural preferences and lifestyle choices.